we live in a world that often lacks meaning.
We all seek meaningful lives—ones that have a deep purpose and enduring significance. But today, our culture is entering uncharted territory, and we’re vulnerable to the whims of the waves.
New narratives are finally emerging—yet fracturing our story like never before. Technology is entering new frontiers—connecting us all…in ways that feel less human. Pride in identity is evolving—while many quietly feel they’re losing their sense of self.
The future can feel both ravishingly exciting, and unbearably frightening. We simultaneously seem to have more and less than ever before. Humanity yearns for what’s inside, what’s deep, what’s true. Our world often substitutes what’s outside, what’s shallow, what’s “your truth.”
We’re in a battle against meaninglessness.
With change comes chaos. But we have the power to resurface what’s deep inside.
Today’s brands face vulnerability with a heightened demand for transparency, sky high consumer expectations, cancel culture, and conflicting narratives. They must boldly navigate the waters to reach their destiny. They must be unafraid to take ownership of their purpose.
They must be…ruthless.
Being “RUTHLESS” is often misunderstood. In a battle against meaninglessness, chaos, fickleness, and volatility—a RUTHLESS pursuit is actually a worthy (and rare) one. Here’s what it actually means.
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How does your brand meaningfully change the world, and how hungry are you for it?
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What is your purpose, your heartbeat, and your reason for being, and will you stay dedicated to it?
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Will you revel in your true value, or try to be like the rest?
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What is your position in the world, and will you fearlessly own it?
OUR VISION
WHY (GLOBAL): A world with renewed meaning.
OUR MISSION
WHY (LOCAL): To reveal your brand’s true meaning.
OUR VALUE
HOW: The RUTHLESS pursuit of truth.
OUR POSITION
WHAT: We inspire meaning.
for agencies…
Why agencies work with us:
Inspiration is our passion. We make creative teams our best friends.
Efficiency made easy. We operate as an external strategy resource, reducing strategy time and dollar investments.
Helpful for pitches. We’re ideal for new business.
the bridge between strategy & creative.
Strategists have two audiences: the client…and the creatives. But far too often, creative teams receive creative briefs that simply restate client briefs. Sometimes big ideas require a reverse engineered strategy so they are client ready. And many times, great creative misses the spotlight when it’s not showcased in the right light.
That’s not the way we operate.
We inspire meaning…and that means both audiences are considered from the beginning. We have a knack for linking client objectives, powerful insights, big ideas, and undeniable presentations together. And we can do it behind-the-scenes (“RED” labeling our services) or be client facing to any degree needed. Regardless, we serve as a bridge between strategy and creative—making their integration seamless.
Our job is not to bore creative teams with data, pass off client-approved briefs and leave the scene, or let creatives fend for themselves. Our job is to inspire the most meaningful work possible. The kind that excites creative teams and pushes clients into bold territory. And the kind that clients are more likely to approve, because it’s tied to strategic work that meets their objectives.
for brands...
Why brands work with us directly:
We’ve been there before. We have a startup background and mentality.
We have experience working with agencies. We can serve as a guide to navigate brands during growth.
We’re nimble. We can customize our offerings to your needs.
THE BRIDGE TO MEANINGFUL BRANDING.
Many have never built a brand from the ground up. We have. We know the dreams, sacrifices, and journey it takes to build meaningful brands. And we know the risk too.
We inspire meaning…and that means channeling your objectives to fruitful results. We have a knack for evaluating your current track and helping you navigate towards a more meaningful direction. We can work directly with you or with your agency of record. We serve as a bridge to meaningful brands—making both internal and external messaging seamless…and purposeful.
Our job is not to assume we know it all. Our job is to listen, learn, and interpret your unique challenges and goals to inspire meaningful execution of your brand communications. The kind that leads you into bold moves that reinvigorates excitement for your brand’s potential. And the kind that consumers are eager to explore, because it’s tied to human truths that have been RUTHLESSLY pursued.
“PEOPLE, UNSETTLED BY THEIR VULNERABILITY, ETERNALLY FEAR TO TELL THE TRUTH, TO MEDIATE BETWEEN CHAOS AND ORDER, AND TO MANIFEST THEIR DESTINY.”
—Jordan Peterson, 12 Rules for Life
