MEANING BEGINS WITH
value: This membership offers discounted, flat rates on the time it takes to pull, analyze, and interpret data for agencies and BRANDS.
These tRUTHS often serve to inform larger strategic work like brand strategy. As such, many clients utilize this membership as an initial step in the strategic process. In fact, it saves members on average over $15,000 a year in fees. Members especially see big savings when it comes to custom primary research fees. If you are in frequent need of data and insights, this membership might be right for you.
by providing members insights (sourced from both primary and third-party research) we serve as an external data resource for agencies and brands.
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We have a toolset that includes the most comprehensive study on American consumers. This nationally representative study allows for cross tabulations across a variety of demographics, behaviors, and attitudes. At a discounted rate for members, we can provide an analysis of this data as input into larger strategic requests.
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Our toolset features online survey tools that allows us to screen for target audiences at a high level. These studies can be costed out per research objectives. At a discounted rate for members, we can manage screening criteria, questionnaire development, field, and reporting.
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We have strong relationships with various vendors that specialize in custom research. When clients require statistically significant quant data (for market entry, brand metrics, etc.) or professionally conducted qual projects (for messaging strategy, creative evaluation, etc.), Ruthless Brands can facilitate the RFP process and work with vendors to provide the appropriate methodology and resulting budget. These vendors manage screener development, questionnaire/discussion guide development, recruitment, field logistics, and reporting. At a discounted rate for members, we provide oversight over the process, establish research objectives, provide input into screeners/questionnaires/DGs, and manage reporting to ensure client needs are met and actionable for further strategic work.
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Data from the US Census, Pew, and other online resources can often provide a baseline for requests such as category information and/or high level audience demographic info. At a discounted rate for members, we not only cull through resources available online to help ground projects with baseline information—we provide meaningful interpretation relevant to the brand.
BENEFITS
TIME & COST EFFICIENCIES
Becoming a member saves your agency or brand both time and money. Access to syndicated data and strategy team hours can often be difficult investment decisions to make in a world of decreasing budgets (especially when it comes to new business). This membership allows you to operate much more efficiently while revealing tRUTHs your brand needs to grow.
HUMAN touch
AI is a great tool, but not a complete solution. While search platforms have made it easier to accumulate information, it still takes a human to track down source data and ensure it’s not only up-to-date, but also reliable and accurate. But more importantly, it still takes the human touch to reveal and interpret data’s tRUTH and meaning for brands.
specificity
Basic category data is often not relevant to specific needs from brands. Finding data on a category is not the same as finding tRUTHs about your brand and it’s specific consumer target among the category context. Syndicated data allows for custom audience building to provide the specificity required to justify brand investments.
“The truth is not for all men but only for those who seek it.”
—Ayn Rand, Atlas Shrugged