We have a toolset that includes the most comprehensive study on American consumers. This nationally representative study allows for cross tabulations across a variety of demographics, behaviors, and attitudes. At a discounted rate for members, we can provide an analysis of this data as input into larger strategic requests.

Our toolset features online survey tools that allows us to screen for target audiences at a high level. These studies can be costed out per research objectives. At a discounted rate for members, we can manage screening criteria, questionnaire development, field, and reporting.

We have strong relationships with various vendors that specialize in custom research. When clients require statistically significant quant data (for market entry, brand metrics, etc.) or professionally conducted qual projects (for messaging strategy, creative evaluation, etc.), Ruthless Brands can facilitate the RFP process and work with vendors to provide the appropriate methodology and resulting budget. These vendors manage screener development, questionnaire/discussion guide development, recruitment, field logistics, and reporting. At a discounted rate for members, we provide oversight over the process, establish research objectives, provide input into screeners/questionnaires/DGs, and manage reporting to ensure client needs are met and actionable for further strategic work.

Data from the US Census, Pew, and other online resources can often provide a baseline for requests such as category information and/or high level audience demographic info. At a discounted rate for members, we not only cull through resources available online to help ground projects with baseline information—we provide meaningful interpretation relevant to the brand.