WE REVEAL MEANING FOR BRANDS TO NAVIGATE THROUGH UNCHARTED WATERS.
OUR OFFERINGS
THE RUTHLESS PURSUIT OF MEANING
We inspire meaning. And like any journey—the ride towards the truth offers endless learning opportunities. During the pursuit, we dive deep into both brand and consumer stories with rigorous research and tools at our disposal. But what sets us apart is how we interpret meaning out of data, how we reveal what’s beneath your brand’s surface, and how we inspire creative teams to weave it all together.
THE BRAND
VOICE.
This is where the voice comes to life.
We offer a variety of services when it comes to brand strategy. Our niche here is helping brand discover…and RUTHLESSLY own…who they are.
-
Data Audit
Competitive & White Space Analysis
Brand Framework & Positioning
Brand Values
Brand Architecture
Storytelling
Tone of Voice
Employee Value Propositions
THE CONSUMER
INSIGHT.
This is where data becomes insightful.
We pursue the truth RUTHLESSLY. But it doesn’t stop with data. Our niche here is helping interpret meaning out of data for brands to make emotional and cultural connections with their consumers.
-
Key Message
Creative Triggers
Creative Strategy & Briefs
Messaging Hierarchies
Messaging Guidelines
Strategic Ways-In
C-Suite Presentations
Creative Support
Brainstorming/Concepting
Creative Guidance/Consultation
Rationales & Idea Advocacy
INSPIRATION.
This is where the magic happens.
We inspire RUTHLESS creativity. Our proprietary process, deeply rooted in psychology, helps uncover core points of resonance and dissonance between brand and consumer. It helps blend exactly what the brand provides with exactly what the consumer needs…the strategy. And we love to make it sparkle.
THE STRATEGY
-
Segmentation
Audience Sizing & Targeting
Mindset & Personas
Behaviors
Primary & Secondary Research
Core Insight
WE CAN HELP YOU WIN NEW BUSINESS
We have years of experience helping agencies win new business. In fact, we have packaged offerings and pricing structures to lend an extra hand, depending on the level of involvement needed. By “RED” labeling our services, we can operate behind-the-scenes or be a client facing presenter. See below for more detail on how we can join your pitch team.
Data Dive
Providing basic datapoints and insights to supplement new business work. tRUTH members get discounted rates for these requests. Learn more about our tRUTH Membership here.
Strategic Approach
Incorporating basic datapoints and insights (IE demographics/category data) into the development of a written approach for how your agency would pursue strategic thinking for the client.
Strategic Perspective
Incorporating deeper datapoints and insights (IE psychographics/creative direction) into a strategic presentation that showcases your agency’s perspective on strategy applied to the client’s business directly.
“Through chaos, the meaningful divides itself from the meaningless…it is only the things we don’t understand that have any meaning. Man woke up in a world he did not understand, and that’s why he tries to interpret it.”
—CG Jung, The Archetypes and the Collective Unconscious