TAQUERITOS
Officially launched Taqueritos in the U.S. by localizing the brand’s global strategy to the U.S. spicy snack consumer.
Multicultural Expertise
Brand Positioning & Core Truth
Brand Key Adaptation to the U.S.
Audience Sizing & Targeting
Mindset Analysis & Core Insight
Formal Foundational Qual/Quant Research (Focus Groups, Survey)
Creative Strategy & Brief
Messaging Guidelines
Creative Team Guidance/Support