DFW

Developed an Employee Value Proposition (EVP) and corresponding values that that served as a guide for various internal communications to recruit and retain employees.

  • Brand Values

  • Formal Qual/Quant Research (Focus Groups, Survey, Online Panel)

  • Employee Insights

  • Key Message/Creative Trigger

  • Executive Leadership Team (ELT) Presentations

  • Creative Team Guidance/Support

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