AMAZON PRIME

Transcreated Prime’s new brand work to a culturally and emotionally relevant strategic position. Developed a Hispanic-first approach that transformed Prime’s marketing efforts from in-language to in-culture.

  • Multicultural Expertise

  • Brand Positioning & Core Truth

  • Audience Sizing & Targeting

  • Mindset Analysis & Core Insight

  • Formal Foundational Qualitative Research (Online Platform, IDIs)

  • Creative Strategy & Brief

  • Messaging Guidelines

  • Creative Team Guidance/Support

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DFW