UCLA HEALTH: Recent PROJECTS

Developed a new master brand strategy that rebranded and positioned UCLA Health as the undeniable choice for patients seeking life-changing medicine.

  • White Space Analysis

  • Brand Positioning: Golden Circle

    • Dimensionalized the Vision (the “WHY”)

    • Developed the Value Proposition (the “HOW”)

    • Developed the Positioning Statement (the “WHAT”)

  • Audience Insights through Analysis of Patient Stories

  • Brand/Consumer Archetypes and Story

  • Creative Strategy & Brief

  • Led to Incremental Business, Laddering Brand Strategy to…

    • Cancer

    • Orthopaedics

    • And More.

See More Work

KEEP ON RISING

The strategy developed for this re-brand has been implemented in 500+ assets that capture the heart of UCLA Health’s identity. It celebrates the unparalleled legacy of breakthrough research that forms the foundation of the care UCLA Heath provides to the people of Los Angeles…and beyond.

UCLAH WILL KEEP ON ANSWERING IMPOSSIBLE QUESTIONS. KEEP ON DISCOVERING LIKE LIVES DEPEND ON IT. KEEP ON CHANGING LIVES FOR THE BETTER. UCLAH WILL KEEP ON RISING.

Play On:

Orthopedics & Sports Medicine

The overarching new brand strategy for UCLA Health was laddered down to Orthopedics and Sports Medicine. A tailored Value Proposition was developed for Ortho based on data and insights specific to this area of business and the patients that inspire the care. With this strategy, a creative brief was developed and guided creation of an Ortho specific campaign, “Play On.”

Next

Prime