Pitch Team
Agency of Record Strategist
Development of U.S. Hispanic Strategy
Managed Qualitative Research Project & Vendor
Creative Briefs
Executive Level Presentations
Developed Strategy for Bass Pro Shops to reach U.S. Hispanics in a culturally relevant and authentic way.
Bass Pro Shops realized that there were many Latino Outdoorsmen and women—but they had never spoken to them before.
With a passion for Hemmingway’s “the great good place,” Bass Pro Shops promotes a sense of honesty, shares a love for purity in nature, celebrates the continuity of life, and are proud to keep things simple. As an archetypal Innocent they were happy to do good—even when no one was looking.
Latino Outdoorsmen were rooted in fearlessness, self-reliance, authenticity, and discovery. As archetypal Explorers, their love for the outdoors was an active one—centered around conquering nature.
Latino Outdoorsmen seek to conquer challenge after challenge, and are changed by the process.
Let go. Let Nature.
Follow Nature’s Course.
