TRIARC SYSTEMS: 360 BRANDING
Development of the TRIARC Systems brand—from the ground up.
TRIARC Systems is a firearms manufacturing company focused on Law Enforcement & military contracts that was founded in September 2013.
TRIARC's specialty is fine-tuning the modern AR weapon system for professional end users. TRIARC manufactures a variety of rifles and handguns geared for reliability. The company also consults Law Enforcement departments and provides packages for their teams (gear, weapons, optics/NVGs, training, and beyond).
Brand founding and construction of Business/Marketing Plans
Consumer Insights
Branding (Strategy, Design, & Copy): Brand Ethos/Story, Mission Statement & Values, Logo Design, Tagline Development, Brand Guidelines, Diagrams, Product Design
Event Development, Materials Design, and Coordination
Key Materials Design: Operator's Manuals, Ballistic Data Collections
Photography Production: Pre-Prodution Books, Production Oversight
Content Strategy
Co-Branding: Ronin Tactics, Warfighter Concepts, The Uncommon Line Podcast
Media: World of Firepower Magazine
INSPIRATION
“For it is precisely when a force has fallen into harm’s way that it is capable of striking a blow for victory.”
—Sun Tzu, The Art of War
BRAND GUIDELINES SAMPLE:
BRAND STRATEGY:
CREATIVE:
